Sales & Marketing AutomationWant to learn how to create your first email nurture program? If so, it’s the perfect time to get starting using powerful tools to nurture your new leads and convert them into lifelong customers! When you are new to using email marketing automation, it can be somewhat exhausting or overwhelming to figure out what to do first. […]
Many organisations are desperately trying to find better ways to improve their business, save money and take advantage of what email automation has to offer. First of all, most B2B and even B2C companies have determined that email marketing is the number one channel that produces return with very little overhead costs. Any overhead costs […]
Recently the Government of Canada decided that they should implement a new legislation starting July 1st, to increase restrictions on email and electronic marketing. Since many marketers have relied on purchasing lists, blasting to newly acquired contacts…how will they adjust? In my opinion, Marketers in Canada should be more focused on an inbound methodology which […]
