Sales & Marketing AutomationIn today’s dynamic business landscape, effective marketing strategies are key to staying ahead. One powerful tool that has revolutionized how businesses approach their sales and marketing efforts is HubSpot. Specifically, the HubSpot Lifecycle Strategy is a game-changer that can propel your business to new heights. Let’s explore the transformative benefits it brings to the table. […]
The most important and valuable process for any company is the sales process when you convert a visitor, prospect or casual window shopper into a first time customer. This infant stage is a crucial time in the buying cycle, and everything must geared toward incubating and developing this relationship. So how do we make money, and […]
Want to learn how to create your first email nurture program? If so, it’s the perfect time to get starting using powerful tools to nurture your new leads and convert them into lifelong customers! When you are new to using email marketing automation, it can be somewhat exhausting or overwhelming to figure out what to do first. […]
Recently the Government of Canada decided that they should implement a new legislation starting July 1st, to increase restrictions on email and electronic marketing. Since many marketers have relied on purchasing lists, blasting to newly acquired contacts…how will they adjust? In my opinion, Marketers in Canada should be more focused on an inbound methodology which […]
