The most important and valuable process for any company is the sales process when you convert a visitor, prospect or casual window shopper into a first time customer. This infant stage is a crucial time in the buying cycle, and everything must geared toward incubating and developing this relationship. So how do we make money, and […]

Are you new to lead nurturing and drip marketing? It can be a challenging and daunting task to create your first drip program or drip marketing campaign. Not to worry, we will walk through how to create your very first and complete drip campaign from start to finish. Planning a Drip Program or Engagement program […]

Want to learn how to create your first email nurture program? If so, it’s the perfect time to get starting using powerful tools to nurture your new leads and convert them into lifelong customers! When you are new to using email marketing automation, it can be somewhat exhausting or overwhelming to figure out what to do first. […]

Many organisations are desperately trying to find better ways to improve their business, save money and take advantage of what email automation has to offer. First of all, most B2B and even B2C companies have determined that email marketing is the number one channel that produces return with very little overhead costs. Any overhead costs […]